Adobe Analytics Online Training Content
The Adobe Analytics Course curriculum will focus on web analytics metrics, reporting, analysis, debugging, custom events and other administration-related things, and advanced DTM. As the learner complete each module in this Adobe Analytics learning path, they’ll develop a deeper understanding of how to use Adobe Analytics to analyze business problems.
Web analytics 101
- Introduction to online marketing
- Overview of different marketing channels
Metrics in Details and Metrics for Different Verticals
- Traffic metrics – Page views, visits, Unique visitors
- Engagement metrics – Time on page, Bounce rate, exit rate
- Session time out criteria
- Bounce rate criteria and reasons
- Conversion metrics – Revenue, orders, Form submissions, Conversion rate
- Calculated metrics
- Page views per visit, Average order value
- Form completion rate, Form success rate
- Deep into retail metrics and derivations.
Deep dive into Metrics for Different Areas of the Website
- Searches, Null search rate, Search clickthrough rate, Search relevancy
- Cart conversion rate, Checkout conversion rate, Checkout errors
- Evaluating marketing campaigns – Metrics framework for Marketing campaigns.
- Mobile app analytics – Metric differences.
- List of depth calculated metrics.
Into the Analytics tool: Reporting and Analytics
- Understanding the reporting structure – Data dimension, Data dimension elements and metrics
- Analytics workspace – freeform, visualizations, projects, Cohort, flows, the fallout
- Bookmarking, Downloading and scheduling reports
- Building and automating dashboards
- Configuring alerts – based on availability in the account.
Overview of Other Tools within Adobe Analytics
- Adobe data warehouse
- Report builder
- Activity map
- Adhoc analysis
- Analytics workspace
Into the Analytics tool: Reporting and Analytics
- Understanding the reporting structure – Data dimension, Data dimension elements and metrics
- Analytics workspace – freeform, visualizations, projects, Cohort, flows, the fallout
- Bookmarking, Downloading and scheduling reports
- Building and automating dashboards
- Configuring alerts – based on availability in the account.
Segmentation and Calculated Metrics in Adobe Analytics
- Containers in calculated metrics (excluding functions)
- Overview of segmentation
- Conditions within segments – Sequential, Union, intersection
- Segment stacking and merging segments
- Using segments in a metric
- Types of containers in the segment – Hit, Visit, Visitor
Debugging for both Desktop and Mobile
- Decoding / parsing the image request
- Beacon anatomy
- Mobile app testing
- Various debugging tools – Firebug, Omni bug, Experience cloud debugger, network console, Fiddler, Charles
Report Suite’s
- Concept of Multi suite tagging, roll up report suites
- Virtual report suites
Variables and Events (predefined / custom)
- Traffic variables (props)
- Listing, participation, Pathing
- Conversion variables (eVars)
- Tracking code, allocation, expiry in eVars
- Merchandising syntax, Binding in eVars (Optional)
- Finding methods (for all) and product finding methods (only for retail)
- Conversion classifications, Classification hierarchies
- Success events – pre-defined and custom success events
- Types of events and event serialization; Participation
- List variables
Marketing Channel Processing Rules
- Marketing channel manager
- Marketing channel processing rules
- Marketing channel costs (Optional)
- Marketing channel classifications (Last touch channel details)
- MC expiration
Other Admin Related Topics
- Processing rules (correlating custom variables into variables)
- Internal URL filters
- Customizing calendar and menus
- User management (Creating, maintaining user accounts and groups)
- Classification importer (SAINT classifications)
- Classification rule builder (using regular expressions)
- Data connectors (Purpose and overview)
Tagging the site using Launch – Advanced DTM
We will discuss the basics of Tagging the site Launch
- Modified architecture flow diagram with DTM/ Launch in place
- Data layer concept
- Tagging the pages with the embed code
- Property creation and configuration
- Tool configuration within the property
- Configuring the data elements
- Page load rules
- Event-based rules
- Direct call rules
