Prerequisites
To apply for the SAP Marketing Cloud Training, you need to either:
There are no other prerequisites, but it will be beneficial if you have good knowledge of SAP systems and marketing principles.
Course Curriculum
Topic – 1 Overview of SAP Marketing Cloud
- Understand SAP Marketing Cloud
- Exploring essential features and advantages
- Overview of Data Model and Structure
- User Interface Navigation and Layout
- Managing Business Roles and Authorization
- User Provisioning & Architecture
Topic – 2 Personalization Strategies
- Significance of Personalization in Modern Marketing
- Implementing Customization Tactics and Best Practices
- Creating Customer Profiles and Personas
- Real-Time Personalization Techniques
- Crafting Personalized Messaging and Content
- Managing Customer Data for Effective Personalization
Topic – 3 Understand Marketing Automation
- Basics of Marketing Automation
- Lead Management and Scoring Techniques
- Campaign Planning and Execution
- Workflow Automation for Efficiency
- Event-Based Marketing Strategies
- Utilizing Marketing Calendars for Scheduling
Topic – 4 Scoring Techniques
- Introduction to Scoring Methods
- Exploring Architecture and Components
- Rule-Based and Predictive Scoring Models
- Creating and Managing Score Models
- Reporting on Score Success and Effectiveness
- Extending Rule-Based and Predictive Scoring Capabilities
Topic – 5 Segmentation Techniques
- Importance of Segmentation in Targeted Marketing
- Customer Segmentation Based on Demographics and Behavior
- Segmentation Criteria
- Defining Segmentation Rules and Strategies
- Manage Segment Export and Import Processes
- Configure Target Groups and Segmentation Profiles
Topic – 6 Customer Profiling and Journey Mapping
- Overview of Customer Journey and Touchpoints
- Mapping Customer Journeys for Engagement
- Managing Touchpoints and Journey Automation
- Exploring Data Model for Dynamic Profiling
- Implementing Merging Logic and Extensibility
- Leveraging Journey Analytics for Optimization
Topic – 7 Marketing Analytics and Reporting
- Analytics and KPIs in Marketing
- Utilizing Essential Reports in SAP Marketing Cloud
- Performance Measurement and Optimization Techniques
- Data Visualization Tools and Dashboard Creation
- Understand Marketing Attribution and Return on Investment
Topic – 8 Campaign Management
- Overview of Campaign Types and Objectives
- Leveraging Content Studio Features
- Managing Marketing Permissions and Suppression Rules
- Extending Campaign Management Capabilities
- Marketing Areas in Campaign Execution
- Integration with External Platforms and Systems